|
|
|
Grab Them Quick and Keep Them!
|
|
Get ready, set, go! You have on average 5 seconds to grab your visitor's attention,
interest them and get them to click one of your links. Not a lot of time is it?
First, present yourself professionally and quickly. Before you ever
start building your web site decide what is the main goal you want your visitor to accomplish
on your web site. What is the main focus?
Use a logo type that is memorable and colors that are appealing to your target
audience. When someone comes to your site it needs to be blatantly
obvious how your site can help them and what action to take. Display short blurbs of text prominently on your
site that tell the visitor what you have to offer and why they should continue to
another page for more details. They probably came looking for something in particular
so don’t make them search for it, put it right in their face. Put those all together
into a fast loading home page and you have made it past the first hurdle.
After your attention grabber, or your main point, present your
company in a short sentence that sums up what you do, where you’re at, what your
history is, etc. Present whatever you feel makes your company unique and then give
the visitor places to find out more. A contact us page, FAQ area, company history,
etc. It’s important to tell about yourself and what is great about your company to
create customer interest and loyalty but the customer is not there to revel in your greatness.
So, focus primarily on what you can do for the customer.
You should present them with some facts and research information
about the product you are selling and then show how your product relates to these
facts and information in a positive light. You really must educate them first before
you can approach them with a sales pitch. Your visitors probably came to your site
with a specific need. Focus on the need your company fills and present a wealth of
options on how the customer can fulfill their need using your company.
To successfully market your business, plan your hook and then plant
your hook so the customer returns. Focus on your customers and offer valuable content.
Educate them and then present why your product, pricing, services etc. are
exactly what they are looking for. Remember, your web site is the first thing visitors
will discover about your business. Make that first impression a unique impression!
You can also review these resources:
Organizing Your Website
To get organized you first need to know what the main goal of your site is.
Try to sum up your main focus in a few words, or one sentence then add a main goal.
Where to Start Tips
More tips on names, ideas, hosting, research and more.
|
This article is © 2007 All Seattle Web Design all rights reserved. If you wish to use
this article in any form email us for details
regarding rights and restrictions.
|
|
|
|
|
|
