|
|
|
Pay Per Click Website Promotions
|
|
To pay per click or to not pay per click? That is the question. After all, the Internet is supposed to be
a vast, all free super highway, right? You don't want to pay for something that you can get for free elsewhere,
right? On the other hand, lots of web sites are experiencing a rise in traffic through the pay per click search
engines and it's now days an essential part of promotion your website. So let's take an inside look into
one of the largest next to Google of course,
Yahoo.com search marketing.
Overture brings in 100 million searches each month and more than 10 million click throughs.
They also boast as having 10 million unique visitors each month. This includes visiting the site through
their search affiliate network which features over 100,000 affiliate sites. They have over 25,000 active
paying advertisers at last count, which does not include their banner advertisers.
By making deals deals with the search engines and ad sites they place their paying
advertiser's links in the top 2 or 3 listing on these sites for what ever key words they are paying for. This way
people on many popular search engines like Altavista and InfoSpace get the Yahoo advertiser's links
front and center in their searches.
So what's the bottom line? The value of keywords on a pay per click site
tend to vary depending on popularity. Some keywords can be purchased for as little as a dime $0.15 per
click, while others in more competitive categories go for over $5.00 or more per click. Another factor is that
competitors often keep outbidding each other driving the bid price of some key words upward. Paid listings
come first in the search results, followed by relevant unpaid for listings.
If you are serious about getting specific visitors searching for specific things then
purchasing those keywords on a pay per click site is your next step in promoting your web site.
You can also review these resources:
Google.com
Google uses an Ad Words program that can be very flexible and deliver a large amount of targeted
traffic if you have the pocket book.
Enhance.com
This is an up and coming pay-per-click program that may be in the price range of some beginners but
is not as user-friendly as Overture and Google.
Mama.com
The Mother of all search engines, their slogan, but can deliver a large amount of traffic. Good
user-friendly controls but you will also need a large pocket book to keep up with some of your
keyword choices.
|
|
|
|
|
|
|
