That is an easy question. Content! That would make for a short article if that were
the whole answer for every search engine out there. Content of your web page is what most search
engine spiders look at but each one will look at it differently. So how do you make your web pages
look good to all of them all of the time? You don't. Your web page content should first look good
to your visitor, giving them what they are looking for, at the same time using some of the following
guidelines to be sure the spiders like them also.
Establish a clear purpose in your first couple sentences. The top of your page or article
will be what some search engines will use instead of your meta tag site description. Make your article
as long or short as you need to but be sure you get your three most important key words into the first
couple sentences. Don't saturate, but be sure to include them.
Stay on the subject of your title. If you are writing an article on how to make the
perfect homemade dog treat don't also write paragraph after paragraph about the importance of walking
your dog. Your meta tag title should be in line with your article or page title and in line with
your content.
Review for the word weight of your page or article. If possible you don't want to
have any one word be in your article to often. If your three chosen keywords for your article are more
than 5% of your total word count you should look to use some alternate words. For example if you used
"photo" a lot, see if you can replace some of those entries with "photograph"
or "picture" to cut down on over saturation.
Keeping your web site visitor in mind is your first goal but if you can apply some
of the above ideas into your content the search engine spiders will also be a lot happier. These spiders
will typically visit your web site once a month. You can apply these changes any time and eventually
they will help your search ranking.
You can also review these resources:
Meta Tag Building Article
In order for each of your web pages on your web site to be properly categorized by search engine spiders
they must contain three very important meta tags.
An optimized Web Page Article
Your web site may have great optical appeal but search engine spiders don't care about looks.
Search spiders want a well-organized and well-connected web site with rich content and informative
descriptions of each page.