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How to Target Online Shoppers to Your Store
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Finding window shoppers for your online store is fairly easy but how do you get targeted shoppers to your
web site that are looking to buy your product? And how do you keep them coming back? Well, marketing of
course. That was easy. Yes, but marketing online is somewhat different than a brick and mortar store and
it is becoming increasingly more important to be a successful online business. There was more than $500
million dollars worth of clothing purchased online this July according to ComScore Networks. This is a
jump of 44% over last year. So lets look at some ideas to slice out a piece of that pie for your store.
Here are some ideas that may build on what you already have.
Content is going to be a driving force to rate high in search engines for any web site.
If you're selling clothes then make sure you have some text content about clothes on your web site. By using
the names of your products and great descriptions you will bring in shoppers looking specifically for that
product in a search engine like Google. Images are very important to the human visitor but make sure your
images also have text descriptions and alternate image text for your search engine robot visitors.
Variety is another item online shoppers are really looking for, that one stop
shop. So if you sell skirts and blouses think about partnering or expanding to sell some handbags to go
with those skirts and blouses. This will add depth to your product line, give your shoppers more choices
and add more searchable content to your site.
Organize all your products into clear and well laid out categories or "Channels" on
your web site in the form of your main navigation. Online shoppers are impatient and know what they are
looking for. If you don't make your products easy to find and easy to understand shoppers will not shop in
your store. You don't have to list every color of shoelace you sell in your main navigation but be sure to
make your categories clear and logical. Then you can make bullet lists of links on the shoelace page that
explain all the different colors you offer.
Making the most of opportunity marketing and content is a big draw for a shopper looking
for winter ski pants or summer shorts. Traffic at online toy retailing sites and apparel sites draw over
60% of female online shoppers during November. Knowing whom your online customer is and what they are
looking for means that you can plan your marketing strategy around them.
Get to know your customers that are making purchases by having them fill out some very
general user information during their purchase. Use this as a demographic of your shoppers and use it to
target their needs. Then take it a step farther and keep in touch with them each month by emailing them a
small promotional newsletter with product updates, coupons, contest entries and whatever else will entice
them back into your online store. When you do these two items always make sure to have one page on your
site dedicated to your privacy policy. This way your customer can feel safe that you will use the information
provided only for the purpose it's intended for.
To please today's typical online shopper, the consensus among analysts is that online
stores should provide complete order status access, a clear and easy to follow shopping cart experience,
fulfillment consistency, multiple well organized channels, wide product selection and intuitive web design.
A tall order for some, but a must if your shop is going to succeed in the growing online
shopping business.
For more information check these out:
Shopping mall listing for your small shop?
Promoting and marketing any product online may ultimately lead you to some type of online shopping mall
where you can get your web site listed for shoppers to find. Are these online malls worth it?
Search Engine Myths Unraveled
With the following we want to try and unravel some of those age-old search engine myths and help re-direct
some of your efforts.
First Stop Shops Online Shopping Mall our very own online
shopping mall, list your shop with us today.
Google Information For Webmasters
If you are responsible for a web site, the following information may help with some of your search engine and
marketing efforts.
E-Commerce Times
Article stats from The E-Business and Technology Super Site.
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